The Fly Shop is a retail fly-fishing store at 4140 Churn Creek Road, Redding, California, open half past seven in the morning until six in the evening daily, which runs its own in-house guided trip programme rather than brokering other operators. Its adventures pages sell the waters within reach of the store, and it notes that Hat Creek sits a mere hour from its front door. Each destination page carries a posted day rate, a month-by-month hatch calendar and a list of nearby lodging for anglers staying over, naming the Shasta Pines Motel and Green Gables at Burney, the Himont Motel at Fall River Mills and the state park at Burney Falls. Every guided trip is sold for one or two anglers, and bookings carry a one per cent processing fee on top of the day rate plus credit card charges. The shop answers a toll-free line alongside its local Redding number.