Cranor’s Guide Service is a guide operation at 806 County Road 703 in Cotter, Arkansas, the river town it works from, owned and run by Donald Cranor, a full time professional and sponsored guide who supplies modern tackle through his sponsors and carries licensing and insurance. The business is built to scale: it can put anywhere from one to 25 boats on the water, handling up to about 50 people, which covers individuals, couples, families, groups and corporate outings, with shore lunches served for larger parties. Cranor’s White River Lodge provides on site accommodation. The service has been featured in Field & Stream, Outdoor Life and Cabela’s media, and it advertises a guarantee refunding the full trip cost if no trout are caught.

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